If you’ve opened the TikTok app recently, there’s a good chance you’ve seen people dancing along to Alexis Jordan’s 2010 hit, Happiness, layered with a colourful flashing filter. The trend has gone global, introducing the song to a whole new generation of internet users, and it’s thanks to KIIS 106.5 FM’s Kyle and Jackie O.
The trend typically involves people dancing to the song while giving examples of how people responded to something they said or did. Whether those responses are supportive of the poster or not is a whole other question.
The track first hit the app a year ago when the official Kyle and Jackie O account uploaded a video of the two KIIS 106.5 hosts singing and dancing along to the song with the caption “who remembers this banger?!”
@kyleandjackieo This song STILL slaps! 💃 #throwback #alexisjordan #happiness #australia #radio ♬ original sound – KyleAndJackieo
Since then, just shy of 155 thousand videos (at the time of writing) have been uploaded using the sound behind the clip, with people contributing from all corners of the globe.
The clip has even spread wide enough to find one of the song’s writers, Autumn Rowe, who thanked the pair in the comments of the original video for bringing back her “first hit as a songwriter.”
Speaking to Mediaweek, Kyle and Jackie O said of the clip’s popularity: “TikTok is such a great platform for us to connect with a younger audience. We love seeing other generations discover tracks that are nostalgic to us.”
It’s not the first time the pair have made waves on the app, with a video of them clashing with US podcasting duo Fresh & Fit over their “misogynistic and egotistical” dating opinions back in April.
The most recent radio ratings survey was the 28th consecutive winning survey for Kyle and Jackie O, topping the FM breakfast slot in the Sydney market as the show increased its share by 0.9 points. This was on par with KIIS 106.5 overall station performance as it increased its #1 FM share by 1.0 points.
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