Australian not-for-profit Take 3 is aiming to remove 1 million pieces of rubbish from the environment with the support of influencer agency Social Soup.
This campaign is called the Take 3 Challenge, and it is hoped that it will reach up to 5 million people during the month of March. Using the hashtag #take3forthese
The brand awareness and action campaign encourages people to collect three pieces of rubbish around their local waterways and encourage others while sharing their contribution on social media.
Social Soup have joined to help activate the Take 3 Challenge, recruiting over 300 influencers with a total potential reach of 3 million, creating the Influence for Good campaign. Influence for Good is a resource created by Social Soup for not-for-profits to run authentic, scalable influencer campaigns and provides influencers with the opportunity to use their powers to assist social causes.
Social Soup CEO Sharyn Smith said, “There is often so much negativity surrounding influencers and the influencer marketing industry, we are keen to show how it can create real change and how powerful social media can be when used to promote a positive or useful message.
We’re running a new campaign that’s all about helping the environment and spreading awareness for a cause that will not only improve the environment we live in now, but also our future”.
The Take 3 Challenge has seen early participation from Australian personalities such as Isabel Lucas, Sarah Wilson as well as Ace Buchan.
Take 3 CEO Tim Silverwood said, “The Take 3 Challenge harnesses social influence for good. Whilst social media can create negative impacts on individuals and society, the Take 3 challenge has shown it can also generate profound positives”.