IAB invites industry to contribute to the script for Addy Lala and the MOOD Tea Thieves fundraising pantomime

IAB - Addy Lala and the mood tea thieves

Taking over the role of Santa is founder and chairman of Atomic 212, Barry O’Brien

The IAB has invited the industry to contribute to the script for the fundraising pantomime Addy Lala and the MOOD Tea Thieves.

With just three weeks until the premiere of the production, the industry has been invited to pitch a topical joke or snappy amusing one liner about the media and advertising industry before Friday 17th November for a chance to win one of two double passes.

The IAB noted that the jokes should be spicy but well-meaning, with the best two will find their way into the Addy Lala script.

The opportunity follows changes to the cast, with five industry executives stepping into star in the pantomime.

Taking over the role of Santa is founder and chairman of Atomic 212°, Barry O’Brien, and Paul Sigaloff, chief revenue and growth officer at oOh! is Beach, a media salesperson who just wants to be outdoors. Chloe Hooper, founder of BareFeat and Amelia Ward, digital leader at Index Exchange play Rock Fitson and Tyronne Blunt, marketing scientists with an opinion or three, and rounding out the cast is Aimee Edwards, B&T journalist who plays Scoop, a trade media journalist with a transformative journey.

They join fellow cast members Nicole Bence, Peter Horgan, Aimee Buchanan, Vanya Mariana, Sam Buchanan, Casey Martin, Olivia Scott, Ricky Chanana, Roger Dunn, and Paul Kent.

Limited tickets are still available for the pantomime which will run for one night only in Sydney on 5th December. All in the industry are encouraged to come along with all profits from the production going towards MOOD Tea initiatives to help young people better manage their mental health.

Gai Le Roy, CEO of IAB Australia, said: “With just a few weeks till our premiere, you may hear some of our most well-known industry leaders practicing their lines, trying on costumes and warming up their vocal cords.  Feel free to encourage them and make sure you come along for this once in a lifetime event.”

The production will have all the hallmarks of a classic pantomime with lush costumes and a humorous look at our industry and the themes of 2023. It will tell the tale of a poor young media sales rep, Addy, struggling to meet targets. One day Addy overhears a group of peers with a magic phrase that may just change her chances of success. 

Chris Freel (CEO of UnLtd) and Gai Le Roy (CEO of IAB Australia) are the co-producers of the show.

See also: IAB Australia unveils cast of Adland’s first ever industry pantomime “Addy Lala and the MOOD Tea Thieves”

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