• A final report for market is expected to be released in April 2019.
• Mobile advertising made up 62% of total general display expenditure in the September 2018 quarter
• Financial year data shows 45% increase in video spend year on year
The report also highlights a shift in advertising spend with marketers favouring General Display.
Continued double-digit year-on-year growth
FMCG brands leading the way using digital video to deliver brand uplift
Survey of mobile users in 19 countries shows mobile driving traffic in-store
Solanki is now calling for interested agencies and marketers with a view on the IAB to contact him directly
Adshel has joined the Interactive Advertising Bureau Australia
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Australian online ad spend surges 33% YOY in September quarter to $1.565m
IAB Australia and Nielsen have released Nielsen’s Mobile Ratings Report, the a step towards to cross-device and daily audience measurement.
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Tom Gleeson steps down from Hard Quiz and discontinues production
Podcast: The Letdown with Alison Bell and Sarah Scheller
Cricket returns to Nine with One Day World Cup and Ashes Tour
Noni Hazlehurst uncovers family secrets in SBS documentary series
QMS chief executive Barclay Nettlefold on growth beyond out-of-home