All posts tagged "IAB"

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  Australian Digital Advertising market slows in Q1 across all categories

  • Achieves 3.8% growth year on year with video the star performer at +18%

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  85% of advertisers report COVID-19 has impacted ad spend

  • 21% of respondents indicated they have paused all their ad spend

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  Agencies using podcast advertising to help build brand awareness

  • Gai Le Roy, CEO of IAB Australia, comments

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  IAB: Growth continues for online ads with strong video trading

  • Connected TV is now the dominant device for video inventory expenditure

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  Online advertising continues year-on-year growth to reach $9 billion

  • The latest IAB Online Advertising Expenditure Report, prepared by PwC

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  IAB launches future of measurement project with new research director

  • A final report for market is expected to be released in April 2019.

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  IAB Q3: Video and native lead revenue growth for digital advertising

  • Mobile advertising made up 62% of total general display expenditure in the September 2018 quarter

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  IAB data: Marketers continue to reinvest in digital advertising

  • Financial year data shows 45% increase in video spend year on year

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  Digital ad revenue up 13% in Q1 2018 YOY, but down 3.5% on Q4 2017

  The report also highlights a shift in advertising spend with marketers favouring General Display.

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  Business

  IAB: Online advertising spend $7.6b in FY2017

  Continued double-digit year-on-year growth

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  Online advertising spend grows 20% YOY

  FMCG brands leading the way using digital video to deliver brand uplift

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  Mobile at the heart of retail says IAB Global Report

  Survey of mobile users in 19 countries shows mobile driving traffic in-store