Mediaweek

All posts tagged "IAB"

340
Business
IAB launches future of measurement project with new research director
• A final report for market is expected to be released in April 2019.
660
Business
IAB Q3: Video and native lead revenue growth for digital advertising
• Mobile advertising made up 62% of total general display expenditure in the September 2018 quarter
655
Business
IAB data: Marketers continue to reinvest in digital advertising
• Financial year data shows 45% increase in video spend year on year
1.4K
Business
Digital ad revenue up 13% in Q1 2018 YOY, but down 3.5% on Q4 2017
The report also highlights a shift in advertising spend with marketers favouring General Display.
4.2K
Business
IAB: Online advertising spend $7.6b in FY2017
Continued double-digit year-on-year growth
1.3K
Business
Online advertising spend grows 20% YOY
FMCG brands leading the way using digital video to deliver brand uplift
1.5K
Business
Mobile at the heart of retail says IAB Global Report
Survey of mobile users in 19 countries shows mobile driving traffic in-store
1.3K
Business
New IAB CEO Vijay Solanki starts “First50” tour
Solanki is now calling for interested agencies and marketers with a view on the IAB to contact him directly
1.8K
Business
Adshel joins IAB as its first outdoor company
Adshel has joined the Interactive Advertising Bureau Australia
2.4K
Mediaweek Industry Podcast
Mediaweek Podcast: The Week in Media – 01 April 2016 [2016 Ep 11]
Every Friday Mediaweek examines the news stories that dominated the week in Australian media for our weekly panel podcast.
3.9K
Business
Online ad spend up 33% year-on-year in September quarter
Australian online ad spend surges 33% YOY in September quarter to $1.565m
2.4K
Features
IAB and Nielsen release First Mobile Ratings Report
IAB Australia and Nielsen have released Nielsen’s Mobile Ratings Report, the a step towards to cross-device and daily audience measurement.

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