MECCA partners with Missing Perspectives to amplify voices of female journalists

Lisa Keenan: “The media is such an important and yet often abused tool of influence in our society.”

Beauty brand MECCA has joined forces with Missing Perspectives, a media company and newsroom featuring a global network of accomplished young female reporters and content creators. This collaboration aims to curate impactful content for MECCA M-POWER, the brand’s social impact platform.

Founded in 2021 by Phoebe Saintilan-Stocks, Missing Perspectives addresses the underrepresentation of young female reporters in the news industry and the inadequate coverage of issues impacting young women worldwide. Alongside editor-in-chief Hannah Diviney, the company has built a diverse global network, reaching over one million people monthly across over 120 countries, particularly during high-profile events such as the FIFA Women’s World Cup.

Recognising the influence of Missing Perspectives, MECCA engaged in a collaboration resulting in the curation of over 50 pieces of content for MECCA M-POWER. This includes various formats such as reporting, opinion pieces, and social content, all aligned with MECCA M-POWER’s objectives to enhance opportunities for women and girls through education, economic participation, and overall well-being.

The curated content covers diverse topics such as positive masculinity, perspectives from young women on the frontline of climate change, op-eds from Diviney, and interviews with women and creators from over 15 countries.

MECCA Leadership Conference _Hannah Diviney from Missing Perspectives

MECCA Leadership Conference feat. Hannah Diviney, Missing Perspectives

Executive director of MECCA M-POWER, Lisa Keenan, emphasised the significance of elevating the voices of women in journalism, “The media is such an important and yet often abused tool of influence in our society. Raising the voices of women, and especially young women, in journalism is critical to ensuring that the news we receive is balanced and actually representative of society as a whole.

“Missing Perspectives has built an incredible network of young journalists, all of them with real world experience and real stories to share. We are thrilled to be able to hand them a microphone.”

Missing Perspectives founder, Phoebe Saintilan-Stocks, underscored the alignment of values in the partnership with MECCA, emphasising the shared  commitment to providing a voice for young women globally. Said Saintilan-Stocks, “Our purpose is to provide a voice for young women around the world, so partnering with impact-driven brands such as MECCA really helps us to utilise our network of young female reporters and content creators to drive meaningful content and ultimately, social change.

“Our mission is simple – to ensure that young women are heard loud and clear to positively influence change and achieve equality and opportunity – all values at the core of M-POWER. We’re so excited to be collaborating with MECCA towards this mission.”

The collaboration with MECCA is part of a series of initiatives by Missing Perspectives, focusing on meaningful partnerships with brands that resonate with young women. Missing Perspectives is also set to launch its Missing Perspectives Directory this month – a pioneering SaaS product connecting newsrooms, brands, and media enterprises with young female reporters and content creators.

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