OpenX APAC managing director Mitchell Greenway has been named Chair of the IAB Australia Executive Technology Council, succeeding Nicole Prior.
A total of 12.7 million Australians accessed an AI tool during April.
Australia's online audience turned to news in record numbers throughout April.
They're calling on the industry to challenge convention, offer new insight, and help the sector move toward a more measurable, accountable future.
Gai Le Roy: 'Together they enable us to grow sustainable and diverse investment in digital advertising in Australia.'
New data reveals 89% of advertisers plan to maintain or increase investment in affiliate and partnership marketing.
Nearly 80 per cent of agencies plan to increase their investments according to IAB Australia’s Australian Audio State of the Nation Report.
'The more we can do to limit breaches, to have privacy-enhancing technology in terms of data, the better it will be for...
Key priorities for 2025 include tracking carbon emissions in media, refining the Ipsos iris ratings, preparing for privacy reforms, and guiding AI...
Vikki Pearce: 'We are excited to share this handy resource.'
See the top industry stories trending today.
Gai Le Roy: 'Even a small improvement can result in significant financial upside for advertisers.'
ACA has joined with the AANA, MFA, and IAB Australia to ensure jury chairs bring a wealth of expertise to identify Australia’s...
Lee Besser: 'Social platforms have moved from simply driving discovery to influencing the entire purchase funnel—from awareness to advocacy.'
