The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
Media owners and agencies can view the incremental reach of BVOD audiences when added to web and app audiences.
The report showed total advertising expenditure increased 3.7% year-on-year.
“We're always going to need moments that take your breath away.”
Two additional modules are slated for release in 2024.
Gail Le Roy: “Retail continues to be the number one advertiser category with investment from local and global retailers"
Taking over the role of Santa is founder and chairman of Atomic 212, Barry O'Brien
Gai Le Roy: "I am looking forward to having Bec Darley as one of our directors"
Among the first industry executives to star in the pantomime are Aimee Buchanan, Peter Horgan and Nicole Bence
Gai Le Roy: "Our educational resources are developed by a wide range of industry experts"
The report also found consumers are increasingly focusing on discounts, loyalty programs and seeking price comparisons
Gai Le Roy: "In a challenging financial year, the digital advertising industry still achieved modest grow"
The production will premiere in Sydney on December 5
The summit was held at the NSW Teachers Federation Conference Centre in Surry Hills
