James Manning looks at the final radio ratings survey for 2017.
Up: KIIS 101.1 +1.3
Down: smoothfm 91.5 -2.3
Another cracking survey to end the year, despite shedding half a point overall, a year where station share peaked at 16.2% in survey six. Ross and John have had a breakfast share of 20% or better five times this year with a high of 21.6% in survey six. The breakfast win now means Ross and John have won 200 surveys, 129 of them consecutively.
Gold 104.3 9.6%
After being let go, breakfast hosts Jo and Lehmo didn’t end the year #1 FM, but they were not far off the pace after share dropped 1.0 to 7.4%. Breakfast peaked at 8.4% in survey seven of course at Gold. Station share also peaked that survey on 11.1%. No new breakfast show reveal until early 2018.
101.9 Fox FM 8.4%
Drive and evening lifted a little this survey, but breakfast, morning and afternoon dipped. Breakfast with Fifi, Fev and Byron ended the year on 7.0% after a year high of 9.0% in survey six. Station share peaked at 9.9% in survey four. Fox maintains biggest cume audience of 1.1m+ listeners.
Nova 100 8.0%
Breakfast with Chrissie, Sam and Browny has ended the year as it started – #1 FM – along with the show’s best-ever share of 8.2%. Station has ended year with equal best share of the year.
smoothfm 91.5 7.8%
Not a brilliant end to the year, but it’s been a good one with smoothfm #1 FM four times with a station high share of 10.5% in survey six. This is lowest station share since survey seven 2016.
KIIS 101.1 FM 7.5%
Of course the station was going to post its best result in over two years just before it launches new breakfast and drive offering next month. Breakfast share was 6.3%, which is nothing special. Station boost this survey came in drive (+1.3 to 9.4% for Hughesy and Kate‘s final survey) and in evening (+2.1 to 9.2%).
105.1 Triple M 6.3%
No records broken here for the year, but breakfast did climb to 7.6% where it is now #2 FM breakfast, which is best since survey five. Year high station share was 7.3% while breakfast best was 8.1% in survey four. Overall ranking might be under pressure, but station #1 men 18-54.
With a new owner looming, station share was second lowest of the year after 2.7% in survey one. Breakfast did 3.6% this survey after peak of 3.5% in previous two surveys.
These numbers certainly not improving with a new all-time low station share. Breakfast just as challenging with 0.1% which, you guessed it, is also an all-time low.