Today marks the official launch of Fox Cricket. Foxtel Media has announced the 2019 – 2020 Fox Cricket partners, revealing 10 premier brands – Toyota, McDonalds, Harvey Norman, Bunnings, Alinta Energy, XXXX (LION), Bet365, ahm, Specsavers and Maytronics.
Eight of the partners have returned after the successful 2018-2019 season, with ahm and Specsavers joining the line-up for the first time this year. All partners will be executing integrations across Fox Cricket’s digital and broadcast assets.
Foxtel Media Sales and Brand Partnerships Director, Martin Medcraf, said: “We are thrilled to see so many of our key partners return to Fox Cricket for another year and welcome ahm and Specsavers to the channel. The huge success of the channel last year has proven the strength of our integration model and the power of Fox Sports broadcasting.
“Our partners align to Fox Cricket for one main reason, to be part of an innovative channel that connects with a highly engaged audience over an important period: summer. This year we have lots more broadcasting innovations up our sleeve to enhance, and not interrupt the viewing experience, and our partners have come on board to be part of our new advertising approach.”
Head of Fox Sports, Peter Campbell, said: “The support from our advertisers has been overwhelming this year thanks to our proposition to continue to connect brands with fans through the shared love of cricket, on any device, in premium integration environments. Last year, we invested in building advertising opportunities that weaved our partners advertising messages into the very fabric of the broadcasting experience, and the response from our viewers was hugely positive. We look forward to offering the same, plus new experiences, to cricket fans this year on behalf of our partners.”
Fox Sports Head of Television, Steve Crawley, said: “We are stepping it up a notch this summer with plenty of innovations to ensure we analyse and deliver nuggets of insights to viewers that you can only get with Fox Cricket. Plus, we will have the biggest line up of cricket led by the best commentary team with the most in-depth opinion, analysis and entertainment, all in the one place, on Foxtel.”