Finalists for the 16th annual Siren Awards, which honour excellence and creativity in Australian radio advertising, have been announced ahead of a special virtual awards event to be held on 28 May. Fourteen creative agencies from across Australia will be in the running to be awarded the top prize – the Gold Siren – for 2020’s best radio advertisement.
The online 2020 Siren Awards ceremony will begin at 4pm AEST on Thursday, 28 May, with viewers able to watch live via the event website. To secure your “seat” for the virtual event click here.
Making the finalists list are leading Australian agencies BMF, Sydney; Clemenger BBDO, Melbourne; DDB, Melbourne; Deloitte, Melbourne; Eardrum, Sydney; EMOTIVE, Melbourne; JAMES, Adelaide; McCann, Sydney; Meerkats, Perth; Rare, Perth; Special Group, Sydney; The Monkeys, Melbourne; The Royals, Sydney; and VMLY&R, Melbourne.
In the running for top spot are a diverse range of individual commercials and campaigns for clients such as Tourism Tasmania, Beyond Blue, Carlton Dry, Opera Australia, Suzuki, Sportsbet, Menulog, Uber Eats and Australia Post.
This year, as a result of COVID-19 Government restrictions concerning interstate travel and event size, the Siren Awards will run as a live virtual ceremony. The online event will be facilitated by industry body Commercial Radio Australia and again hosted by Lawrence Mooney. Mooney, one of Australia’s top comedians and a well-known star of Australian radio and TV broadcasting, presents the Triple M Sydney breakfast show Moonman in the Morning.
CEO of Commercial Radio Australia Joan Warner said: “The Siren Awards have become a pinnacle event to showcase the impressive talent and vision of Australian creative agencies, as well as the versatility and impact of radio advertising. While the event will look a little different this year, we are thrilled to still be able to come together to celebrate outstanding radio advertising in Australia and we invite everyone to join us online on 28 May.”
Beyond the Gold Siren, three Silver Sirens will also be awarded for the best radio ads across three categories: single, campaign and craft. The winners will be decided by the Siren Creative Council – a panel of creative directors from leading ad agencies. An additional client-voted Siren Client Award will also be presented.
The complete list of 2020 Siren Awards finalists is below. To listen to the finalist ads click here. For further details see www.sirenawards.com.au
Photo Credit: Ash Mar