COMvergence: Zenith leads media agencies with $108m in 2023 new biz value

Posted on 11 April 2024

COMvergence_ Zenith Leads Australia's media agencies FY 2023

The 20 largest reviews in Aus totalled $450m, including Adobe’s $36m, TPG Telecom’s $34m, and Uber’s $33m.

Zenith has emerged as the top media agency in Australia for 2023, per the latest study, Final 2023 Australia New Business Barometer, released by marcom research company COMvergence.

The report highlighted the Publicis-owned agency‘s significant new business value of over $108 million, securing the lead among 40 agencies surveyed. This success was attributed to Zenith’s acquisition of 15 new clients, including Adobe, Superloop, and RACQ, along with the retention of Disney Studios.

Publicis’ Starcom secured second position, credited to retaining all clients who reviewed their media accounts in 2023, including Metcash, Subaru, and Bega.

COMvergence final 2023 total new business ranking (incl. retention) – media agency networks

Zenith also claimed the top spot in net new business results (excluding retentions), with $83 million in new client wins.

At a group level, The Final 2023 Total New Business Ranking for media agency networks saw Publicis Media leading the pack, accumulating new client billings totalling over $157 million across 29 new clients.

GroupM claimed second position, primarily due to retaining key clients such as Mitsubishi and Uber. Mediabrands clinched the third rank with 20 new client wins totalling $81 million.

COMvergence final 2023 global new business ranking – media agency groups

Throughout 2023, COMvergence assessed 202 media account moves throughout and retentions involving 178 advertisers, totalling $895 million, marking a 10% increase compared to 2022.

The 20 largest reviews in Australia for the same period resulted in a combined billing of $450 million, including Adobe with $36 million, TPG Telecom with $34 million, and Uber with $33 million.

COMvergence top media pitches and movers concluded in 2023