Starcom Australia and production company Sloane Media have collaborated with Subaru Australia for a new season of Great Australian Detour on Nine and 9Now.
This season features Subaru’s first all-electric SUV, the brand-new Solterra, and it promises to showcase some of Australia’s most beautiful landscapes and epic places.
Subaru’s Great Australian Detour is currently being broadcast on Nine every Saturday at 12.30 pm until 23 December.
Airing over nine episodes, the series sees Subaru Australia brand ambassador Andrew Daddo driving the Subaru Solterra to the Snowy Mountains and Far North Queensland to showcase the vehicle’s versatility.
The show represents the second season of Subaru’s Great Australian Detour, with last year’s instalment the most watched television program at that hour across all the Free-to-Air (FTA) networks.
The campaign also includes a partnership with the Ben Fordham LIVE program on Nine’s 2GB radio station. Every Friday until 23 December, Fordham encourages NSW listeners to call in and share the best places they have discovered while on a road trip and go into the running to win an all-new Subaru Crosstrek SUV. A nationwide radio campaign is also running in other states to support the series.
Trent Whitechurch, Subaru Australia’s national marketing manager, said the new season represents the “Subaru way of life” following the success of the first series.
“This time we raised the bar by detouring to some of the most beautiful and iconic places around Australia. We put the all-new, all-electric Subaru Solterra and its SUV capability to the test, The result is truly epic, and we invite everyone to take the time to explore their own backyard and all it has to offer!”
Manon Jardin, Starcom account airector, said celebrated the partnership between Subaru Australia, Sloane Media, Nine and Starcom on the new season of Great Australian Detour and added: “At Starcom we believe in the power of great content.”
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Top image: Andrew Daddo