Global advertising spending is expected to top $1 trillion for the first time.
"One of the most competitive retail periods of the year."
Melissa Hey: “We anticipate cautious spending by consumers across key sales periods as we lead into 2024."
The report noted media price inflation will continue to have a significant influence on growth
Australia's total ad revenues are expected to grow by +5.8% with the market forecast to be the 5th largest globally.
Gail Le Roy: “Retail continues to be the number one advertiser category with investment from local and global retailers"
A look inside top 50 dominated by retail, QSR, tech/telco and streaming platforms
Jean-Christophe Conti: "Advertising budgets continue to be reallocated for increased prDOOH"
Rose Lopreiato: “Marketers are backing advertising as the best, most cost-effective way to connect brands with customers"
Gai Le Roy: "In a challenging financial year, the digital advertising industry still achieved modest grow"
James McDonald: "The latest earnings season shows that the ad market has withstood this turbulence and has now turned a corner"
Q2 spending on Australian podcast advertising grew by 64% year on year
ThinkTV CEO: “It has been a challenging 12 months for advertisers, broadcasters, and consumers alike."
Global advertising investment is forecast to grow by 3.3% in 2023
The publication reported that the entertainment company spent $7.2 billion in 2022
‘Television is great on its own, but even more valuable in the mix making other mediums more effective’
The figures were made available as a result of industry collaboration between IAB Australia and CRA
All categories saw year-on-year growth
