Guideline SMI data revealed ad spend dropped -2.7% but still deliver the second-largest total of annual ad spend ever recorded.
The report will be available as part of an exclusive webinar presentation in partnership with Mediaweek.
Global advertising spending is expected to top $1 trillion for the first time.
"One of the most competitive retail periods of the year."
Melissa Hey: “We anticipate cautious spending by consumers across key sales periods as we lead into 2024."
The report noted media price inflation will continue to have a significant influence on growth
Australia's total ad revenues are expected to grow by +5.8% with the market forecast to be the 5th largest globally.
Gail Le Roy: “Retail continues to be the number one advertiser category with investment from local and global retailers"
A look inside top 50 dominated by retail, QSR, tech/telco and streaming platforms
Jean-Christophe Conti: "Advertising budgets continue to be reallocated for increased prDOOH"
Rose Lopreiato: “Marketers are backing advertising as the best, most cost-effective way to connect brands with customers"
Gai Le Roy: "In a challenging financial year, the digital advertising industry still achieved modest grow"
James McDonald: "The latest earnings season shows that the ad market has withstood this turbulence and has now turned a corner"
Q2 spending on Australian podcast advertising grew by 64% year on year
ThinkTV CEO: “It has been a challenging 12 months for advertisers, broadcasters, and consumers alike."
Global advertising investment is forecast to grow by 3.3% in 2023
The publication reported that the entertainment company spent $7.2 billion in 2022
‘Television is great on its own, but even more valuable in the mix making other mediums more effective’
