Notes of "smoked fish skin, unwashed skin, and greasy hair."
Simon Joyce: "Deep Rising isn't just a campaign; it's a vital call to action to safeguard our planet's future."
Chris Rehn: "It’s important we continue talking about how to make Australia a more inclusive society."
Andy Morley said the Uber masterbrand has been "hyper-focused" on working with talents and celebrities that resonate with Australian audiences.
"Good creatives don't want to sully their book with this kind of work."
The work launching the platform uses Dorothea Mackellar’s iconic poem ‘My Country’.
Jo Boundy: "We’ve been able to truly hero some of our amazing real-life home lenders and the wonderful support they provide."
Albertus Lombard: "It’s a bit like counting down the sleeps 'til Christmas."
Jack Mason: "The campaign keeps all the fun and likeable sentiments of the previous campaigns but really places the customer at the...
Melissa Barry: "A chance to celebrate the trailblazers who paved the way for others."
Ben Hourahine: "It gives us the true scale and global reach we’ve been craving."
The Monkeys' Tuvalu campaign was Australia's best-performing work, coming in at #5.
Simon Lee: "An extraordinary collaboration that’s taken our design and production smarts out of the studio and into the kitchen."
Set in the fictitious Skims outer-space test lab, the film is a panoramic shot across a series of video monitors, where the...
Whether it’s a fake celebrity ambassador, mixed reality stunt, or anamorphic billboards, bending reality is engaging audiences, writes Amplify's Lucinda O'Brien.
"With so many different formats, contexts, audience communities and metrics, it’s never been easier to create ‘cultural landfill.’"
This appointment follows Special securing PepsiCo’s creative and advertising accounts in 2022.
GM of marketing Dean Norbiato and Innocean's Wesley Hawes on the campaign's early results cementing that "Australia is going to be one...
