Clems launches brand campaign for Racing and Wagering WA’s TABtouch

In addition to the campaign, Clems has also refreshed the TABtouch brand identity.

Creative agency Clemenger BBDO has launched a new brand campaign for Racing and Wagering Western Australia’s TABtouch, alongside AFL spots.
The launch coincides with the start of the footy season in early March, followed by a second release of creative featuring racing spots on 29 March, in time for autumn racing carnivals.
In the launch AFL hero spot, audiences follow the elongated hand snaking through behind-the-scenes areas of a football stadium.
Reaching the playing field, the hand feels the damp grass, ‘arming’ it and the footy fans it encounters with the insight that the weather is turning and will suit the team that is good in the wet. 

The creative features two 45” executions, plus two 30”, five 15” and three 6” spots all supported by bespoke edits for online and social media channels, plus radio.
The creative strategy centres on the premise that if someone has the touch, they have a feel for what happens on the field—and if someone does have the touch, they can make things happen on the TABtouch app.
The campaign brings ‘The Touch’ concept to life through an ever-extending set of hands. The hands embody the focused and driven TABtouch punter who seeks out the best betting insights and statistics—their thirst for knowledge is quenched on the TABtouch app.

Katie Roberts, Racing and Wagering Western Australia head of marketing, said the campaign leverages “the success of our brand platform and evolve our distinctive assets, to bring to life our proposition that those with the touch, choose TABtouch.”

In addition to the TVCs, Clemenger BBDO has refreshed the TABtouch brand identity to celebrate 60 years of sharing wisdom with punters, with the new visual identity to be rolled out across all audience touch points, including social, digital, OOH and print.
Richard Williams, Clemenger BBDO ECD, added that the campaign reminds punters of the power in their hands.
“It’s not just about the laughs or dramatic visuals with this campaign – it’s about creating a connection with our audience, a reminder that TABtouch is at the heart of their sporting experience,” he added.
The campaign is running nationally on Sky Racing and in WA on subscription and free-to-air TV, print, OOH, digital, and radio. Media was led by The Brand Agency.

Client: Racing and Wagering Western Australia (TABtouch)
Chief Wagering Officer: Michael Saunders
Head of Marketing: Katie Roberts
Wagering Marketing Manager: Brian Murphy
Wagering Marketing Campaign Lead: Claire Rocca
Lead designer: Mitchell Webber

Creative Agency: Clemenger BBDO
Executive Creative Director: Richard Williams
Creative Director: Roy Leibowitz
Creative Director: Chris Wilson
Agency Producer (film): Jo Howlett
Agency Producer (stills and digital): Claire Bisset
Finished Art: Sam Tsui
Digital Design lead: Justin Tumilaar
Retoucher: Mike McCall
Craft: Ant Yee
Managing Partner: Jason Melhuish
Senior Business Director: Adriana Robbins
Business Managers: Mack Horton, Tyler Ronaldson

Production Company: The Sweetshop
Director: Damien Shatford
Producer: Allison Lockwood
Managing Director: Edward Pontifex
Managing Director: Greg Fyson
DOP: James L Brown
Art Director: Michael Iacono

Edit Post Production Co: ARC EDIT
Post Producer: Jess Ryan
Editor: Luke Haigh    

Online Post Production VFX Co: Alt.VFX
Post Producer: Malinda McGuire
VFX Supervisor: Dave Edwards
Colourist: Matic Prusnik
Online Artist: Josh Kell
Music Composition: Sonar Music
Composers: David McCormack & Josh Pearson
Vocalists: Steve Fisher & Josie Mann
Music Producer: Haylee Poppi
Executive Producer: Sophie Haydon
Final Sound mix: Rumble
Sound Producer: Irene Kakopieros
Sound Designer: Tone Aston
Casting Director: Peta Einberg Casting

Stills and Digital Production:
CGI: Paul Gawman
Photographer: Nick Bowers 
Production company Producer: Belinda Blooman 
Digital Operator: Felipe Neves 
Photo Assistant: Archie Startracom 
Photo Assistant: Mike Tinney 
Grooming / Manicurist: Jessica Diez 
Wardrobe Assistant: Brenda Hayward 
Art Director Michael: Iacono 
Standby Props: Andy Cantrell

Media Agency: The Brand Agency
Senior Media Planner: Luke Marsala
Media Buyer: Jovana Maletic
Senior Media Technologist: Morgan Bland
Media Technology Director: Asheigh Sligo

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