Brisbane Radio Ratings 2020: GfK Survey 2

• GfK Survey 2: February 9 – 29 and March 1 – April 4

Hit105 and 97.3 tied on top; Stav, Abby & Matt win brekky

UP: 4BC +0.9
DOWN: 104.5 Triple M -1.4

97.3 FM 10.5% (10.9%)

Cume 560,000 (+13,000)
2019 results: Best/worst
Best 10+ 12.5% (9.0%)
Best breakfast 11.2% (9.0%)

The station is now sharing top spot with Hit 105, although the SCA station has a slightly higher cume. In Robin Bailey’s second survey at home with the dream team share has lifted 0.3 to 10.4% which is equal to or better than six of the 2019 surveys. 97.3 has replaced Hit 105 as #1 18-24 and remains #1 40-54, but share has slipped 25-39.

104.5 Triple M 9.9% (11.3%)

Cume 454,000 (-16,000)
2019 results: Best/worst
Best 10+ 12.4% (10.0%)
Best breakfast 11.7% (10.2%)

The Marto, Margaux and Nick Cody breakfast show dropped from equal #1 to #4 this survey. All other dayparts were down too with the exception of drive where Kennedy Molloy went up 1.3 to 11.2%, improving their ranking from #4 to #3. The station is most competitive 40-54 where it ranks #2, narrowly behind 97.3.

Hit 105 10.5% (10.8%)

Cume 558,000 (+8,000)
2019 results: Best/worst
Best 10+ 11.8% (9.4%)
Best breakfast 12.0% (9.5%)

Stav, Abby and Matt pushed share higher to 11.8% to be #1 Brisbane breakfast. Also up was drive and evening. The station grew its lead 25-39, but saw listening mysteriously drop 18-24.

Nova 106.9 10.4% (11.1%)

Cume 598,000 (-27,000)
2019 results: Best/worst
Best 10+ 12.9% (10.4%)
Best breakfast 12.9% (10.1%)

The station is well short of its best with breakfast on 10.2% for a show more familiar with 12% shares across the past two years and 14% for the year before that. Nova still ranks #1 in cume in Brisbane, despite a 27,000 drop this survey. Kate, Tim and Marty maintain their place as the market’s #1 drive show, well ahead of Hit 105 in second spot.

4KQ 7.9% (8.3%)

Cume 256,000 (+19,000)
2019 results: Best/worst
Best 10+ 10.5% (7.9%)
Best breakfast 10.5% (8.2%)

The small drop in share can be traced to breakfast where the show drifted from 8.7% to 7.2%. To offset that dip, morning and afternoon were both up. Cume climbed above 250,000.

4BC 7.6% (6.7%)

Cume 157,000 (+1,000)
2019 results: Best/worst
Best 10+ 7.8% (5.5%)
Best breakfast 9.4% (6.4%)

Alan Jones is on a new high with share up 1.3 to 9.7%, while Ray Hadley lifted 1.5 to 10.0%. Drive and evening however were both lower, 0.2 and 0.8 respectively. The station has overtaken 4KQ as #1 65+ with a share of 18.4%.

4BH 882 0.4%

Cume: 31,000

First survey results for new music format see share steady across the day while, not surprisingly, most of the listening is 55+.

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