Content marketing business Brand New Media has appointed David Borean as managing director for its Australian and New Zealand operation.
Borean will drive Brand New Media’s video production capabilities and end-to-end digital content marketing offerings for brands, agencies and broadcasters. Borean has been managing partner of Brand New Media’s recently acquired Waterfront Entertainment since 2012, and previously a director of Talkforce and general manager for DMG radio stations Nova 969 and 95.3FM.
Chief executive officer of BNM Perry Smith said: “David has a depth of experience and credentials in both the entertainment marketing and communications space, and an intimate knowledge of the Brand New Media business and its offerings. His commercial acumen and strong track record make him the ideal person to lead our business into the next phase of its evolution. We are delighted to have David move into the BNM global executive team and run our Australian and NZ business.”
Smith, an innovator and driver of Australia’s content marketing industry, has overseen the growth of BNM into a global content marketing business, which creates, owns and operates advertiser-funded digital channels, develops program concepts and produces video content for TV and connected devices. Borean’s appointment aligns with the company entering a new phase as industry thought leaders in an evolving media landscape.
Borean said he feels privileged to be entrusted with the role: “Brand New Media is a highly innovative company, and in an incredible position to lead the content marketing industry into the next chapter of its evolution. The digital video content marketing space is quickly evolving and to be at the forefront with BNM is an amazing opportunity.
“From our multichannel digital network to our end-to-end video content offering in channelPLAY, BNM has the tools which allow brands to take that next step in their content marketing journey. It’s giving brands that power to elevate from the humble YouTube channel to their own video platform – becoming modern branded content developers. Combining this with key broadcast partnerships including 7, Prime and TVNZ, and the strength of talent specialists Waterfront, Brand New Media has incredible momentum and I am thrilled to have the opportunity to build on this strong foundation Perry has built and lead the business in Australia and New Zealand.”
Borean commences in the role effective immediately.