BBC Studios, the commercial arm of the BBC, and BBC News have launched a new BBC.com and BBC app to improve how audiences outside of the UK read, watch, and find stories.
The new website and app have an updated design and navigation. The BBC app replaces the International BBC News app and brings together content from across the broadcaster.
The new app also mirrors the refreshed BBC.com experience while continuing to offer stories and videos across Business, Innovation, Culture, Travel, Earth and more, alongside News, Sport, and live coverage.
The new website has an updated design and navigation, allowing for ad tech enhancements that unlock new opportunities for advertisers.
Tara Maitra, chief commercial officer, BBC Global Media and Streaming, BBC Studios, said: “These new digital products deliver an experience as premium as our news and storytelling and offer us the opportunity for future growth as we remain focused on finding new and innovative ways to make BBC content more easily accessible across the globe.”
Naja Nielsen, digital director for BBC News, said the new app will better showcases the work of its journalists as their stories reach more than 400 million people each week.
Alistair McEwan, SVP Advertising and BBC StoryWorks APAC, said the new web and app products mark a fundamental step-change in the BBC’s digital advertising proposition.
According to the BBC, the new website has advanced targeting capabilities with more sophisticated audience intelligence, segmentation, and attribution that connects campaigns across web and app products.
“We’re excited that these significant enhancements make it easier for brands to connect with our global audiences, unlocking new partnership capabilities and opportunities for marketers,” he added.
The BBC revamped app is available for download in the App Store for Apple users and for Android devices via Google Play.