Bowra joins Are Media from the Seven Network where she was a marketing consultant.
The neuro-state of true crime content is transferred to the advertising placed in it.
Robyn Sefiani: "We’re entering an exciting new chapter of growth."
The agency's remits for both brands cover media strategy, planning, buying, digital performance and search.
Mark Zagorski: "Our dual approach not only safeguards advertisers but also enhances media buying efficiency."
Ant Kelaher will step into the role of group MD of Corporate.
9Podcasts, Yumi Stynes, Fairground F*ck Ups
Southern Cross, Network 10, Netflix, Google, Zachary Rolfe, The Summit, Australia’s Test series
Audience attention and engagement were the key drivers for audio investment.
Brent Scrimshaw: "As we look to H2 of FY24 we continue to be optimistic about the performance of our healthcare and consumer...
The kitchen brand was initially won by HYLAND in 2019 prior to its acquisition in 2020.
"I'm still a bit sad that it's all coming to an end, but it's also just the beginning for me."
Among those promoted are Winston Stening, Tom Newton and Shannon Randall.
The campaign will run across paid, social, influencer, owned, in-app and feature in earned media.
