It's time we confronted the root of the problem - the ad format - and explored new ways of serving up brand...
Full results for the first GfK Radio Ratings Survey of the year.
Pete & Kymba strip naked, HBO Max, Logies, Ray Meagher, Melbourne Demons
The Inspired Unemployed, LiSTNR unveils AdTech Hub, Acast's integrated marketing campaigns, Barack and Michelle Obama enter the podcast world.
"If your content isn’t landing, isn’t connecting and isn’t effective – creating more of it isn’t the solution."
Liam McCarten: "Having the right context can deliver a sizable boost in performance for advertising."
Josh Frydenberg, Charges to be downgraded against Seven personality, Meghan and Harry, Telegraph and Spectator takeover, Vanderpump Rules, Leigh Matthews
The effort is worth it. "According to IBM, a data breach in 2023 was worth an average of AUD$6.77 million – a...
Whether it’s a fake celebrity ambassador, mixed reality stunt, or anamorphic billboards, bending reality is engaging audiences, writes Amplify's Lucinda O'Brien.
"With so many different formats, contexts, audience communities and metrics, it’s never been easier to create ‘cultural landfill.’"
Princess of Wales photo, Reddit valuation, Oppenheimer Oscars, The Nightly teen columnist, Lattouf, Amor sight scare, NRL
Vanessa Lyons said advertisers will lose the value that news brings to Meta’s platforms.
Dan Krigstein: "If you want to see what the future holds, look to gaming."
Amanda Nakad: “We know how much our customers love footy."