SCA has launched a refreshed design for its suite of Hit and Triple M apps as in-app listening surges by 48%* year on year.
The Hit Network app has recorded a 40%* increase of unique users while Triple M has seen an 18%* rise year on year from June 2019 to June 2020. There has been 3.88** million mobile listening hours – up 48%** year on year.
SCA recorded increased interest for news on demand following this year’s bushfires, floods and COVID-19 pandemic, with a huge 203%*** increase of in-app news consumption in the past six months.
As a result, new versions of the SCA’s Triple M and Hit Network apps are now available on iOS and Android smartphones with newly designed user interfaces. News on demand will be a new feature of these updates with a dedicated section providing users with even greater access to local headlines. Users can also set their preferences to receive regular notifications of breaking news.
SCA head of digital product & innovation, Chris Johnson, said: “We’ve redesigned the listening experience on the new apps to support how audience behaviour is evolving. Users now have a choice of live radio streams from our FM and DAB+ stations, catch up podcasts of our best shows and up-to-the-minute on-demand local news and we’ve made it simple to switch between all of them.”
Since January 2020 SCA’s apps have delivered a total of 32.8 million streams**, with in-app activity increasing by 41%** as listening habits change.
“Our goal is to give listeners total control over their experience, and once signed in they can build a personal library of shows and get timely notifications of show availability,” Johnson said.
“Our growing signed-in listener base also benefits advertisers using our instream advertising platform and delivering increased addressable inventory for greater campaign targeting.”
The Hit and Triple M network app updates include:
• A dedicated news on demand experience accessible from the Hit or Triple M website home pages
• A bold new look and feel, allowing for a more seamless experience between web and app
• A brand new ‘Win’ section so listeners can enter competitions directly from the app
• Highly quality streaming and stability across all apps
Sources:
*Firebase Hit/Triple M – June 2019 vs. June 2020
** Adzwizz audiometrics – 1st January 2020 – 30th June 2020
***Omny Analytics – News Programs (In App Only) 1 Jan – 30Jun 2020 vs 1Jul – 31 Dec 2019