Based on audience behaviours and insights, ARN has announced it is launching new Saturday shows across the KIIS Network in 2022. The first show to be announced is hosted by Brittany Hockley and Laura Byrne who will make their radio debut with the Life Uncut Radio Show.
Transforming their successful podcast into a radio show each Saturday on KIIS, it is the first show to be launched as part of ARN’s Podcast to Broadcast Strategy.
See More: “We’ve become a lot more unfiltered”: Brittany Hockley and Laura Byrne on Life Uncut
Brittany Hockley said, “I am beyond excited for the launch of Life Uncut Radio Show! There is nothing we love more than a solid yarn, sharing embarrassing stories, chatting to inspirational people and bringing the lols. We are so proud of what we have created and to be able to take it to a whole new level with a national radio show, allowing us to connect with a whole new bunch of awesome humans.”
Laura Byrne says of the news, “The big secret is out, Life Uncut does radio! For the past two years Britt and I have been behind the mics in our bedrooms and now we’ll be in your ears every Saturday morning with KIIS. It’s going to be a lot of fun, and we can’t wait to have a laugh and share some wild stories with KIIS listeners. It will be everything you’ve come to love and know about Life Uncut, but a little bit more professional.”
More shows are set to be announced as part of the KIIS Network Saturday line-up soon.
On the announcement, ARN’s chief content officer Duncan Campbell said, “I’ve always said that Podcasts would be a potential source of new radio talent. Our Podcast to Broadcast Strategy allows us to explore that potential by placing key Podcast talent on radio with their own show. Life Uncut launches our Podcast to Broadcast Strategy and reinforces ARN’s commitment to creating quality connections with our audience as we continue to define audio.”
“As Australia’s number 1 audio company, we continue to identify opportunities created by the changing lifestyles of our audience. We redefined the school run with the 3pm Pick Up and our next opportunity will introduce content that connects more effectively with our audience on Saturdays, given the routine time we spend in cars and moving about the city at the start of the weekend.”
“Life Uncut launches our Podcast to Broadcast Strategy and again demonstrates that ARN understands audio and the audience better than anyone, which is why we are the #1 Radio Network in Australia and the #1 Podcast Network. Brittany and Laura are made for radio and the show will provide the audience with conversations and interviews that navigate friendships and relationships in a way that’s entertaining and engaging. We’ll be announcing more shows as part of our 2022 Saturday line up in the coming weeks.”
Life Uncut Radio Show launches on all stations across the KIIS Network, except 96FM, from January 2022
Top Image: Brittany and Laura