APN Outdoor, now part of JCDecaux, has announced it has signed an important new agreement with Perth Airport, rounding out its existing contract covering internal advertising in all four terminals, as well as external billboards approaching and within the Perth Airport precinct.
APN Outdoor currently holds the rights to all external advertising at the Airport, along with internal advertising in T1 International, T1 Domestic, T2 and T3 terminals. The expansion of APN Outdoor’s agreement with Perth Airport follows the landmark five-and-a-half year agreement with Sydney Airport, which extended its advertising assets across all domestic and international terminals, plus external billboards.
APN Outdoor will take on the rights to advertise in T4, where Qantas Group operates its domestic services, on 31 January 2019, marking the first time Perth Airport has worked with one advertising provider across all its terminals. As part of the new agreement, existing advertising assets will be refreshed throughout the terminal.
JCDecaux chief operating officer Andrew Hines said: “We are very excited to extend our partnership with Australia’s western hub, providing a fantastic opportunity for marketers and agencies to connect with the growing number of passengers travelling through the airport each year. It is the fastest growing airport, with passenger numbers tripling in the past 10 years and is part of our commitment to further invest in the Perth market.”
Perth Airport chief corporate services officer Debra Blaskett said: “Currently we see 13.6 million people travel through our airport each year, which is predicted to grow to 20 million by 2026. We have recently completed an extensive $1 billion redevelopment program that has transformed the customer experience at Perth Airport. We look forward to working with JCDecaux on developing the customer journey even further.”