Antony Catalano to work with Domain again, this time as executive director of Tomorrow

Tomorrow is one of Australia’s largest, property-specific media buyers.

The founder of Metro Media Publishing and founding CEO of Domain Group, Antony Catalano, has purchased a stake in Tomorrow Agency/Media Plus (“Tomorrow”). He will become an executive director of the business from July 1.

Tomorrow is one of Australia’s largest, property-specific media buyers and represents an advertising budget of millions of dollars per annum for Domain, REA Group and many other media channels.

Catalano, who resigned from Domain Holdings Australia Ltd in January, has a long history with Tomorrow and its directors Anthony Bray, Ian Hickey and Lars Weisenberger.

“I am honoured and excited to be joining my friends Ian, Ant and Lars at Tomorrow, an agency which has always had a very special place in my heart,” Catalano said.

“Tomorrow helped Domain grow into an amazing business, and joining the partnership here feels like coming home. Ian, Ant and Lars have built an incredible team of people who really are leaders in their field. I am excited about playing a role in the further development of the agency to see where we can go next.

“Property is in my blood and I love nothing better than helping developers, marketers and agents grow value in their businesses. It’s a passion that Ian, Ant, Lars and I share.

“I am also looking forward to continuing my involvement with Domain via this role as its largest client.”

In addition to the media buying arm, Tomorrow also has a branding and design studio, headed by Weisenberger.

Tomorrow has 32 employees in offices in Melbourne and Brisbane. There are plans for national expansion, a move which will be aided by the inclusion of Catalano.

The agency represents clients such as Far East Consortium, C-Bus Property, AV Jennings, Colliers International, Knight Frank, Metro Property, SP Setia, Glenvill, Grocon, Little Projects, Frasers Property and Castran Gilbert.

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