Australia’s #1 news website news.com.au this week launched an all-new mobile app.
Following consumer research, the news.com.au product, delivery and editorial teams worked with the News Corp global mobile app team to build a best in class product.
The news.com.au app will deliver a personalised experience for the millions of Australians who consume news.com.au multiple times a day. It will allow readers to explore and customise their app with the news, information and entertainment that is important to them.
News.com.au general manager Melissa Overman said: “On average, 10 million Australians consume news.com.au content every month so first and foremost our readers were at the centre of product development. The app provides an incredibly rich way to experience the content they know and trust and allows us to engage with our audience in new ways.
“Free to use, the app provides readers with an easy, fast and frictionless way to access and enjoy content they love from news.com.au while discovering more from our newsroom through deeper engagement opportunities within the new app.
“This was a truly collaborative, innovative project delivered by a team that spanned across the globe. The launch of the app is part of our ongoing product evolution program designed to enable more consumers to discover the news in colour.”
News.com.au editor-in-chief Kate de Brito said: “Our app has been designed to allow our audience to easily engage with the news in a more intuitive way. For the first time, the app allows our audience to follow topics tailored to their interests. Everything from federal and local politics to the AFL or NRL team they support or keeping up with their favourite television show.
“To continue to meet our audiences’ needs, the app allows us to further enhance our strength in breaking news. We know our audience turns to us as big news stories are breaking and through the app we will deliver immediate alerts straight to their mobile. All powered by our 24/7 newsroom of journalists in a trusted and safe environment.”
News DNA’s general manager of commercial integration Ainslee O’Brien said: “The news.com.au app offers a premium marketplace for our clients that supports our audience engagement and loyalty goals. We have a robust commercial roadmap rolling out for the app in the coming months, including an iteration of our industry leading native product and an exciting referral and rewards program.”
The launch of the app will be supported by a promotional campaign across News Corp Australia’s network to encourage consumers to download the app and start personalising their news experience.