They're calling on the industry to challenge convention, offer new insight, and help the sector move toward a more measurable, accountable future.
The group will develop practical guidance on AI applications across a number of key areas.
Gai Le Roy: 'Together they enable us to grow sustainable and diverse investment in digital advertising in Australia.'
Key priorities for 2025 include tracking carbon emissions in media, refining the Ipsos iris ratings, preparing for privacy reforms, and guiding AI...
Vikki Pearce: 'We are excited to share this handy resource.'
Gai Le Roy: 'Even a small improvement can result in significant financial upside for advertisers.'
Gai LeRoy: 'Search and social continue to experience solid growth, putting the calendar year for the digital ad market on track for...
Gai Le Roy: "The report suggests that many marketers are focused on short term sales targets with the continued economic downturn."
The report showed total advertising expenditure increased 3.7% year-on-year.
Two additional modules are slated for release in 2024.
Gai Le Roy: "I am looking forward to having Bec Darley as one of our directors"
Among the first industry executives to star in the pantomime are Aimee Buchanan, Peter Horgan and Nicole Bence
The report also found consumers are increasingly focusing on discounts, loyalty programs and seeking price comparisons
The production will premiere in Sydney on December 5