Hosted by IAB Australia and UnLtd, the world premiere of “Addy Lala and the MOOD Tea Thieves” will be held at the Seymour Centre in Sydney on December 5th.
It will tell the tale of a poor young media sales rep, Addy, struggling to meet targets. One day Addy overhears a group of peers with a magic phrase that may just change his chances of success.
IAB Australia says: “Sure, our industry has perfected the art of drinking rosé, entering awards, and writing humble brag posts on LinkedIn but can we pull together to put on a good old-fashioned festive panto? Yes, we can!”
The production will have all the hallmarks of a classic pantomime with lush costumes, cameos from well-loved and known ad market celebrities and a humorous look at the media industry and the themes of 2023.
All profits from the production will go to UnLtd to help young people in need. Chris Freel (CEO of UnLtd) and Gai Le Roy (CEO of IAB Australia) are the people behind the initiative and co-producers of the show.
Those interested in getting involved are encouraged to submit expressions of interest for a range of specialist roles including production manager, sound & musical director, costume designer and the lead role of Addy.
Tickets will go on sale in the coming weeks.
Last month, IAB reported that the the Australian digital advertising and ad tech industry job vacancy rates have dropped from 11.8% in July 2022 to just 4.5% in July 2023.
Demand for entry-level employees has also plummeted from 27% of job openings to just 14%, with organisations instead seeking more experienced and commercially driven leaders. The vast majority of open roles are currently for sales managers and sales strategists, with companies focusing on driving revenue and seeking ways to stand out from their competitors.
While the Report found no evidence of any organisations planning to significantly increase their workforce over the next six months, it did find cautious optimism, with more than half of companies looking to make modest increases to staffing levels.
Read more: New IAB report reveals digital advertising industry job vacancy rates have dropped