Nine has revealed the coverage of the finals day’s play in the fourth Ashes Test at Old Trafford in Manchester has set a number of ratings records.
The final day’s play was broadcast around the metro markets on 9Gem.
A total of 3.212 million viewers (Metro: 2.211 million / Regional: 1.001 million) tuned into Nine’s broadcast of the fifth day of the Fourth Test between Australia and England.
With an overnight total share of 17.8% on 9GEM, The Ashes helped the channel once again record the highest share for a multichannel in ratings history.
9Gem was the #1 multichannel channel on Sunday across the 5 City Metro with the following metro shares:
People 25-54: 18.9%
People 16-39: 22.6%
GS + Child: 21.2%
Total People: 17.8%
National peak audience: 1.514 million (5 City: 1.071 million / Regional: 443,000)
National average audience: 1.113 million (5 City: 810,000 / Regional: 303,000)
National peak audience: 906,000 (5 City: 634,000 / Regional: 272,000)
National average audience: 636,000 (5 City: 477,000 / Regional: 159,000)
The Sunday audience makes the first session coverage the third-highest rating program ever on 9Gem, and the highest-rating program on any multichannel this year.