“How good is SEN?” was a statement, not a question, from a guest on the new station on its first day on air. It sounds like a phrase from an overhyped press release, however the words came from the mouth of Australian prime minister Scott Morrison. The PM was appearing on the first show to air on the station, Breakfast with Vossy.
Parent company SEN will start a marketing campaign with ads across the Seven Network and News Corp Australia’s digital properties. SEN co-founder Hutchison was listening from lockup in Melbourne and he told Mediaweek that the first ratings for the new station will be released in GfK Survey 1, 2021. Ratings for 2CH will from now on be available in the DAB+ data released each survey day.
Advertisers wanting to get involved will need to make sure their SEN rep keeps them up-to-date with the SEN app listener figures. SEN has been at the forefront of app development, and an updated version is available today with the full range of SEN listening opportunities including the new Sydney station.
Breakfast host Andrew Voss took to the airwaves at 6am with his theme song Shine, from Shannon Noll. And shine he did with one of the more polished program launches you could expect to hear. If the same standard is maintained across the station it could perform better than the pundits who predicted gloom after former sports formats have failed to, well, shine.
Voss packed his first program with perhaps too many guests, but it made for compelling listening. The guest list included an NRL Grand Final coach and player – Panthers’ Ian Cleary and Storm’s Dale Finucane, the afore-mentioned PM and a handful of sports and news journalists including Fox Sports’ Matt Russell, The Daily Telegraph’s Phil Rothfield and Seven’s Jason Morrison. The latter will be a regular daily guest bringing listeners up-to-date with general news. Morning host Matt White said this morning that he will feature The Sydney Morning Herald’s Andrew Webster regularly.
Voss thanked sponsors who shared SEN’s vision and have invested so far, including breakfast show sponsor Brydens Lawyers and breakfast supporter McDonald Jones Homes.
Voss had plenty of callers and texters too after noting early that the most important element on his show will be listener involvement.
Voss is helped out by NRLW player-turned-reporter Katie Brown across the three hours. During his first show he helped promote other timeslots with interviews with morning host Matt White and drive co-host Bryan Fletcher.
Matty Johns makes his radio comeback on the station tomorrow with Morning Glory which will surely be another historic moment for Sydney radio!
1170 Sydney schedule
• Breakfast with Andrew Voss, Monday – Friday, 6-9am – to be joined by Katie Brown for sports updates each morning
• Mornings with Matt White, Monday – Thursday, 9am-noon
• Morning Glory with Matty Johns, Fridays 9am-noon
• Whateley, Monday – Thursday, 12-1pm with Gerard Whateley
• Jimmy Smith, Monday – Friday, 1-3pm
• Drive with Joel and Fletch, Monday – Friday, 3-6pm – Joel Caine and Bryan
• Evenings with Jimmy Smith, Monday – Friday, 6-7pm
• Trailblazers with Stephanie Brantz Mondays 8pm