10’s report card on Celebrity 2019: “A game changing season”

• The increase was largely driven by broadcast video-on-demand (BVOD) catch-up audiences

I’m A Celebrity…Get Me Out Of Here!’s game changing season this year finished 6% up in total (broadcast + catch-up) audience year on year, according to Network 10:

The increase was largely driven by broadcast video-on-demand (BVOD) catch-up audiences, which were up 48% on season four.

The season also recorded the series’ highest ever audience shares and its biggest ever online audience. On social, engagement across the I’m A Celebrity Facebook, Instagram and Twitter accounts were higher than they had ever been. Over the season, engagement on the accounts were higher than its key competitors – combined.

Network 10’s chief content officer Beverley McGarvey said: “I’m A Celebrity…Get Me Out Of Here! season five changed the game and proved there was an appetite for premium first-run entertainment over summer. Its launch was the first show of 2019 to achieve an average audience of over one million and the show continued to perform strongly over its two week run against the major summer sporting events.

“Comparing its performance with its competitors across its first two weeks, it beat the Big Bash every night and had a higher average audience than the tennis five out of the nine nights it was up against it.”

10’s snapshot of its audience performance over the season.

Against all key metrics, this season was up on season four.

• 736,000 TV audience, 1.03 million nationally, UP 3% year on year.
• 784,000 total audience including BVOD, 1.07 million national. UP 6% year-on-year.
• Reached 7.35 million people (42% of the Australian population) and 4.36 million under 50s (36%).
• 11 million video segment views, UP 38% year-on-year.
• Twitter followers: UP 4K year on year.
• Facebook followers: UP 32.6K year-on-year.
• Instagram followers: UP 10K year-on-year.

Source: OzTAM, 5 City Metro, Regional TAM, Combined Aggregate Markets, OzTAM National VPM, Adobe Analytics, CrowdTangle – last 3 months.

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