10 ViacomCBS announces Nick Bower as sport sales director


• Nick will report directly to national sales director, Lisa Squillace

10 ViacomCBS today announced the appointment of Nick Bower as sport sales director.

With over 20 years’ experience, Nick will bring his proficiency in sport sales and a proven track record developing revenue streams and creating partnership opportunities across television, digital and social platforms in Australia, Asia and Europe, to the newly created role.

Nick will report directly to national sales director, 10 ViacomCBS, Lisa Squillace.

Lisa said: “We are thrilled to have Nick join the team. He has made a career out of connecting brands to some of the biggest moments in sport and has been a successful leader in the commercialisation of major sports properties including Olympic Games, Formula 1, MotoGP, Australian Open Tennis, Roland Garros, Wimbledon, US Open Tennis, US Masters Golf, AFL, ARU and most recently the Asian Football Confederation.

“Nick’s extensive specialist knowledge complemented by his OTT and commercial football experience, highlights how we are shaping the future of football across 10, 10 Play and Paramount+. He will be responsible for leading the ideas and client opportunities across all three platforms to truly bring to life the tribal audience of football for advertises and sponsors.”

Nick said: “I could not be happier to come back to the Australian market and join 10 ViacomCBS. Rod and Lisa have built such a unified and engaged sales team it will be a privilege to be a part of it. Lisa has the strongest respect and leadership in market, it’s wonderful to join forces with her once again.

“With such a forward-thinking rights agreement, taking all rights on all platforms, 10 and Paramount+’s football offering is far beyond what’s been in the market before and something I know brands and fans alike will find incredibly compelling.  

“We are at a very exciting moment in Australian football, and it will be an honour to stand in market with Football Australia and Australian Professional Leagues to tell the story of our incredible teams and athletes to our commercial partners. With a powerful combination of free to air broadcast, 10 Play and Paramount+, I’m genuinely excited for 10 ViacomCBS’ clients, partners and our many friends in the market to see our offering.

“I’m passionate about sport and firmly believe in the power of sports broadcasts to tell the athlete’s stories, engage fans and excite brands like no other platform out there.”

Nick will commence with 10 ViacomCBS on September 1, 2021.

To Top