Zenith Australia CEO Nickie Scriven has announced two senior appointments at the agency.
Kylie Sneddon has been promoted to National Marketing and Commercial Director and Mark Johnson joins Zenith as Head of Performance in Sydney.
Sneddon has been promoted into the newly created role of National Marketing and Commercial Director and will be responsible for driving the marketing profile and commercial success of the agency nationally.
In her last two years at Zenith, she was the Group Business Director leading the Reckitt Benckiser business. Sneddon joined Zenith from Ebiquity, and prior to this was the Media Controller at Procter and Gamble for Australia & Zealand. Her agency experience spans UM and Starcom Mediavest Group in the Sydney and London offices, leading blue chip accounts including McDonald’s, Johnson & Johnson, P&G, Unilever and Inbev.
Johnson joins Zenith from Mediacom, where he was a Group Digital Director. Originally from the UK, Johnson has more than 11 years’ industry experience having worked in digital marketing agency Latitude and for the last five years has progressed in a variety of performance roles at Mediacom.
Johnson replaces Vinetha Manthena, who was with Zenith for six years.
“We are pleased to welcome both Mark and Kylie to these roles as Zenith continues its transformation as the ROI agency. Both have worked with a range of blue-chip advertisers and bring a wealth of skills and experience to Zenith and our clients,” Zenith Australia CEO Nickie Scriven said.
Commenting on her new role, Sneddon said: “This is an exciting new role at Zenith where I will working with the leadership team nationally to help drive client growth and cement Zenith’s position as the ROI agency.”
Commenting on his role, Johnson said: “I’m very much looking forward to leading, coaching and developing the performance team at Zenith with a new way of thinking that will ultimately drive improved performance and business outcomes for our clients. I am also excited to join the Sydney leadership team and be part of Zenith’s transformative journey.”
Both appointments are effective from January 2018.