Yahoo Australia has signed a deal with Google, becoming the latest premium publisher to join the News Showcase product.
Under the new arrangement, journalism content from Yahoo will appear across multiple Google services.
According to senior director of content at Yahoo Australia, New Zealand & South East Asia Simon Wheeler, the deal signals a significant investment in Yahoo’s quality content.
“This new deal will allow us to reinvest into producing more local, top quality journalism, and take our strategy to the next level.
“This is a historic day for not only Yahoo and Google, but for all lovers of high-quality local content. This new agreement ensures an investment in the future of Australian digital journalism.”
Shilpa Jhunjhunwala, Google’s head of news partnerships ANZ, said Google was pleased to welcome Yahoo to Google News Showcase.
“Google has been a proud supporter of the Australian media industry for two decades and we are excited that Yahoo Australia will soon be part of News Showcase – our biggest commitment to date.
“Yahoo Australia will join more than 100 titles from across Australia, many from regional areas, and almost 1,000 international outlets,” Jhunjhunwala said.
Yahoo Australia has had a record year with traffic up across all sites on average by +18% in the last year and the number of days visited per user per month grew +20%YoY. Yahoo was also recently shortlisted for Brand of the Year at the Mumbrella Publish Awards for the second year in a row.
Google News Showcase is a product and licensing program that pays publishers to curate content and build deeper relationships with readers.