Mediaweek caught up with Mediahub's Gerry Bowness, Ashleigh Carter from Atomic 212° Sydney and Avenue C's Mark Zala.
“Richer, more accurate subscription TV data for clients who want a greater understanding.’
John McNerney: "Yahoo DSP is committed to simplifying it while continually innovating for the future."
This partnership will allow brands to access its shopping insights to better connect with their target audiences across multiple online and physical...
Liborski was most recently at HelloFresh where he served as CTO.
The solution aims to future-proof creative by activating Yahoo's Identity Solution.
Basso joins Yahoo after seven years at Captify.
The solution will allow advertisers to better target and measure the omnichannel performance of their campaigns across CTV environments.
Artifact will be integrated into the Yahoo ecosystem, ending its operation as an independent app.
The academy will engage 30 participants with in-depth workshops led by industry-leading experts.
"Advertisers are looking to easily and accurately test solutions."
Elizabeth Herbst-Brady: "With Yahoo Blueprint, advertisers always hold the reins."
Elizabeth Herbst-Brady: "We strongly believe in authenticated addressability."
Dan Richardson: "Data collaboration is essential"
