Artifact will be integrated into the Yahoo ecosystem, ending its operation as an independent app.
The academy will engage 30 participants with in-depth workshops led by industry-leading experts.
"Advertisers are looking to easily and accurately test solutions."
Elizabeth Herbst-Brady: "With Yahoo Blueprint, advertisers always hold the reins."
Elizabeth Herbst-Brady: "We strongly believe in authenticated addressability."
Dan Richardson: "Data collaboration is essential"
The report also outlines how advertisers can optimise targeting and increase brand awareness
John McNerney: “Our strategy for 2024 is bold. It’s forward-focused."
Elizabeth Herbst-Brady: "Becoming carbon neutral is an industry-wide challenge"
Elizabeth Herbst-Brady said: "We're focused on supporting the industry's dynamic needs, offering trusted paths to premium supply"
Belinda Grant-Geary: "My main aim is to tell the stories that matter the most to Australians, particularly in these challenging times"
Dan Richardson: "Brands can’t rest on their laurels"
John McNerney: "Roles are evolving and jobs becoming more efficient - not necessarily being replaced, but learning new skills"
"When you're accountable, you really learn from your mistakes"
