Whisk Media Group has appointed former Taste magazine managing editor Daniela Bertollo (pictured) to the role of content and food director with responsibility for overseeing the development of specialist content creation for food and cooking brands, amplified on owned channels and via myfoodbook.com.au.
The move follows the recent appointment of former NewsLifeMedia digital art director David Fairs to the role of creative director.
Bertollo is an experienced magazine and cookbook publishing professional with more than 18 years’ experience in food publishing. She played a lead role on the launch of Taste.com.au magazine as it transitioned from Australian Good Taste in 2012 and launched the monthly Taste.com.au Cookbook series. Other career highlights include publishing manager at Pacific Magazines and managing editor, food at Murdoch Books, chief sub-editor at Australian Gourmet Traveller, as well as being part of the launch team of delicious magazine.
Carolyn Brasher, founder of Whisk Media Group and myfoodbook.com.au, said the appointment is another key strategic investment in the evolution of the business that provides a true content marketing offer within the food and cooking sector.
One of the larger projects Bertollo will manage includes subscriber-exclusive printed cookbooks, which are distributed to consumers who have participated in market research delivering targeted insights to featured brand partners.
Whisk Media Group is planning further investment in key personnel, technology and product solutions with a view to closing the loop in the path to purchase with retailers and the release of new ecommerce subscriber exclusives.