ViacomCBS reveals Paramount+ March 4 launch, but Australia mid-year

Paramount+ launch

A presentation in late February will deliver a comprehensive overview of the company’s streaming strategy.

ViacomCBS has announced today that its rebadged streaming service, Paramount+, will launch in the U.S. on Thursday, March 4, 2021.

ViacomCBS will also bring Paramount+ to international markets with initial debuts in Latin America on March 4, 2021; the Nordics on March 25, 2021; and Australia in mid-2021.

The CBS All Access service in Canada will be rebranded to Paramount+ on March 4, 2021, and an expanded offering will be available later in the year.

A presentation in late February will deliver a comprehensive overview of the company’s streaming strategy, including Paramount+ and Pluto TV.

“ViacomCBS has a unique opportunity to combine the best of our brands in a seamless ecosystem of must-watch, direct-to-consumer services for audiences around the world,” Bob Bakish, President and CEO, ViacomCBS, said late last year.

“As we plan for the launch of Paramount+, bringing together the leaders of our streaming platforms to create a unified global organization will enable us to execute a holistic strategy across both free and pay. We will draw on the breadth and depth of ViacomCBS’s franchises and branded IP to deliver an extraordinary collection of diverse content with the convenience consumers want.”

In Australia, Paramount+ will replace the existing 10 All Access platform.

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