Val Morgan doubled-down on last week’s results posting a record-breaking Easter period, with over 1.6 million Australians visiting the cinema in the last full week (1-7 Apr 2021). The performance was the best full-week performance seen since January 2020, with 44% of these audiences in the 18-39 demographic.
Family titles dominated the top-ten movies of the week, drawing in audience results as the school holiday period kicked off across most of the nation.
Peter Rabbit 2: The Runaway was the perfect Easter treat, bringing families together and delivering 394,000 admits, only a whisker shy of top spot.
Bringing a sense of nostalgia to the cinema, Tom & Jerry rounded out the top 3 movies of the week, with 225,000 admits.
But it was Godzilla vs. Kong that again took home the chocolates, continuing to gain momentum and exceed forecasts, achieving 436,000 admits.
This result followed up its massive opening weekend as the film now has a total of $14.15m. Over the weekend it averaged $9,490 on 495 Australian screens.
This result proved that audiences are craving high-budget first-run content. In a recent Event Cinemas survey of 7.500 regular cinemagoers, 91% of respondents indicated their intent to see this year’s blockbusters titles.
Guy Burbidge, Managing Director of Val Morgan said “The audience growth we’ve seen this Easter proves that Aussies are actively seeking out social entertainment experiences outside of the home. Cinema provides audiences with just the ticket.
With locked-in Hollywood content and a pent-up demand for blockbuster titles, Val Morgan is the best platform to provide brands big-screen attention amongst the most valuable audience in Australia.”
With momentum continually building week-on-week, these results are expected to continue over the next 3 months with brands already beginning to take advantage of blockbuster titles such as Mortal Kombat, Fast & Furious 9, Top Gun: Maverick, Black Widow, and Space Jam 2.