Outdoor Advertising Collective (OAC) has signed an exclusive national sales representation agreement with XO Media Group, giving advertisers a single point of access to a combined out-of-home (OOH) offering branded as OA Ignite.
Announced on 15 June 2026, the partnership unites OAC’s growing large-format roadside and bespoke OOH network with XO Media Group’s two decades of experiential and custom out-of-home expertise.
XO Media Group’s full suite of high-impact formats – including murals, light projections, street posters, and installations – will now trade exclusively under the OA Ignite banner via OAC.
Expanding the network
The deal broadens OAC’s total inventory to more than 200 premium large-format roadside sites nationally, alongside residential tower and co-working space inventory. OAC added 23 new premium large-format billboards in just six weeks prior to this announcement.
Grant Kirkby, Managing Partner at Outdoor Advertising Collective, said the partnership was the logical extension of the Ignite network’s founding premise.
“We’ve always believed that the best outdoor advertising doesn’t just get seen… it gets talked about, shared, and locked into memory. XO Media Group has spent twenty years making exactly that kind of work, so bringing them into the collective with the launch of our Ignite network means our clients can now access formats that genuinely spark conversation, all through one trusted relationship,” said Kirkby.
National sales reach
For XO Media Group, the arrangement provides national sales infrastructure to connect its formats with brands and agencies at scale. The Sydney-based company’s portfolio spans major global brands, with a track record across painted murals, projection installations, and interactive street-level activations.
Mark Vincent, Managing Director of XO Media Group, said the deal gives the market access to something previously unavailable in a consolidated form.
“OAC has built something genuinely special in the Australian OOH market – a network with real quality, real momentum, and a team that cares about the work. This exclusive partnership gives us the national sales infrastructure to connect our formats with the brands and budgets they deserve. Together, we’re offering the market something it hasn’t collectively had access to before,” said Vincent.
Media agencies and direct advertisers can now access XO Media Group’s formats exclusively through OAC, either as stand-alone executions or as a complement to existing outdoor plans.