Twitter and SBS have once again partnered to broadcast the Sydney Gay and Lesbian Mardi Gras Parade this Saturday, 2 March 2019. Twitter users in Australia and around the world will be able to tune in to watch the parade live from 7:00 pm AEDT via SBS Australia’s Twitter account, @SBS.
In partnership with Sydney Gay and Lesbian Mardi Gras (@sydneymardigras), Twitter has launched a special edition emoji to celebrate the 41st Mardi Gras Parade. The emoji can be triggered using the hashtags #SydneyMardiGras, #MardiGrasParty and #MardiGras2019.
In addition to the live broadcast, a range of video highlights from the festival and behind the scenes footage will also be shared on Twitter. Both the live and highlights videos will be sponsored by ANZ Australia (@ANZ_AU).
“We’re excited to get on board and partner with SBS once again to broadcast Sydney’s Mardi Gras Parade live on Twitter,” said Angus Keene, head of revenue partnerships, Twitter Australia.
“Every year, the city lights up in support of the LGBTIA+ community and we’re proud to be able to share the parade with our global Twitter community.
“Broadcasting on Twitter will bring the content and conversation into one place, giving people all around the world a connective and immersive viewing experience. For SBS, we’re able to help extend the content’s reach.”
Adam Sadler, director, SBS Media said, “SBS has long broadcast the Sydney Gay and Lesbian Mardi Gras Parade, and each year it’s an event that really connects Australia’s diverse communities. We’re always looking for innovative ways to connect our audiences to a range of content on the devices and platforms they use most. The parade helps share love and joy and this partnership with Twitter enables everyone to share in the excitement no matter where they are in the world.”