The A-League grand final is locked and loaded, with Melbourne City ready to take on the Central Coast Mariners at CommBank Stadium on Saturday, June 3 at 7:45 pm on Channel 10 and Paramount+.
Melbourne City are going into their fourth straight grand final and will be looking for their second championship victory after losing the final last season.
Their opponents the Central Coast Mariners however are the underdogs in the match as they are back in the big game for the first time in 10 years.
In what is shaping up to be a David V Goliath battle, Melbourne City has been in form all season, whereas the Central Coast have cruised home on a late-season hot streak.
Ahead of the whistle blow, Mediaweek spoke to Nick Bower, Paramount’s general manager – ad sales about why football is such a good fit for Paramount and its advertising partners.
“We’re really excited about the finals this year,” says Bower. “The audiences across 10 Bold, 10 Play, and Paramount+ are all up year on year for finals, so it’s been a really good series from that perspective.
“We’re really excited about the numbers that we’re seeing, viewing on Paramount+ is up year on year 11% for stream starts, and 34% for minutes viewed. That just shows there are a lot of Australians out there that are loving watching the A-League finals series so far.”
Of course, the weekend of football doesn’t end with the A-League grand final.
“We’re really excited about Paramount+ delivering the FA Cup Final live and exclusive on Sunday night,” says Bower. “We’re going to have the A-League grand final go into a preview of the FA Cup, which will then push viewers to Paramount+ to watch the game live.
“It’s Manchester United vs Manchester City, a massive Manchester derby, which will be huge. It’s safe to say we just can’t get enough.”
The A-League Grand Final between Melbourne City and the Central Coast Mariners begins Saturday, June 3 at 7:45 pm on Channel 10 and Paramount+.