TubeMogul, an enterprise software company for video advertising, announced a partnership with Site Tour, an ad exchange for out-of-home media, that will enable clients of TubeMogul’s platform to buy ads on thousands of billboards, kiosks and elevator screens across Australia programmatically.
Under the integration that went live last month, TubeMogul’s software is now directly integrated with Site Tour’s digital out-of-home (DOOH) ad exchange, opening up premium video inventory – high impact screens in real world environments. Targeting is available by format (i.e. kiosk, billboard), location and day-part. The ads appear as 15-second videos. TubeMogul is the first video buy-side partner to integrate with Site Tour.
Cadreon Australia is the first client to test the offering. Since Cadreon already centralises video ad buying through TubeMogul, the trading desk can now holistically plan video across screens, with one set of reporting and insights to inform optimisation – all within a single, unified platform.
Outdoor companies working with Site Tour include APN Outdoor, Adshel, JCDecaux and Westfield Brandspace.