Hit104.1 2DayFM to partner Sydney Color Run

Hit104.1 2DayFM has been named as the official presenting partner for the first night of the Color Run in Sydney.

Also known as “the happiest 5k on the planet”, The Color Run is now staying up late for Australia’s first ever night-time event in Sydney, on Saturday 6 June 2015, and hit 104.1 2Day FM is the event’s official presenting partner.

A kaleidoscope of colour will descend on The Domain in Sydney’s CBD after dusk with thousands of people running through glowing colour zones, bubble stations, magical glow powder explosions and then dancing it all off in one of the world’s best after-parties. The Color Run is an all-ages event that encourages participants of all shapes, sizes and fitness levels to party into the night. The event is strictly alcohol and drug-free and is all about promoting happiness, health and individuality while getting colourful.

This is a further extension of the existing relationship between The Color Run and Today’s Hit Network with 2DayFM and other Hit Network stations celebrating all that The Color Run stands for – happiness, health and individuality!

Nikki Clarkson, head of marketing and communication at SCA, said: “The Color Run Night will take the iconic Color Run to the next level and we are proud to be extending our partnership to include this new and exciting event.”

The Color Run national manager and race director Luke Hannan said: “We’re so excited to finally bring The Color Run Night to Sydney in partnership with hit 104.1 2Day FM and see thousands of participants light up the night sky in such an iconic location. It will truly be an unforgettable experience.”

Source: Southern Cross Austereo

2Day colour run 1

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