TikTok For Business was launched this week, a global brand and platform that is home to all current and future marketing solutions for brands.
TikTok For Business solutions are designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community.
Brands are an important part of the TikTok experience. Whether they are starting trends, connecting communities, or bringing awareness to critical public service initiatives, brands are creating authentic audiences built on the foundation of sharing joy. They are embracing the creative and authentic spirit of TikTok, and giving users a new way to discover and engage with the products they love.
New Platform for Brands to Amplify Their Voice on TikTok
Over the past year, brands have found success resonating with the TikTok community not because they had the glossiest ad or the biggest names in their campaign, but because of their ability to creatively engage and connect with users through feelings, actions and sounds.
The magic of TikTok is not just the chance to create, but the chance to discover – and to be found. With TikTok For Business, our goal is to give marketers the tools to be discovered and connect with the broader communities around them.
On TikTok, marketers can tap into the unique opportunities that can only be found on TikTok to connect with our community, build their brands, and achieve their goals, including:
Scale & creativity: TikTok is a growing platform for marketers to leverage as a must have destination. TikTok is an entertainment based platform, offering users and brands the tools to tell their stories.
Sight, motion & sound: With TikTok, the industry can build for a mobile, sound-on environment. And, there are many opportunities for sound: music, sound effects, voice-overs, reactions and more.
Inclusive & participatory community: TikTok is all about “join.” This presents an original opportunity for marketers to create work that becomes a part of our community. On TikTok, people can become so engaged and inspired by a marketing campaign, that they’ll create their own version of it. Brands can actually experience the impact of their campaigns have on people.
The place where culture is made: TikTok is an open platform where anyone and any brand can be discovered. The opportunity to learn about what is happening all over the world is limitless. Culture is created in an open and inclusive way on TikTok, every day.
Seamless & simple solutions: Products deliver across every marketing touchpoint and allow for rich and immersive storytelling. All are seamless, full-screen video and appear natively with the user experience. Working with many of the industry’s leading third party providers, TikTok is building out its suite of measurement solutions. TikTok has also announced an AR Branded Effect called Branded Scan, a new product that allows users to have an augmented reality experience with any brand.
Don’t Make Ads, Make TikToks
TikTok as a platform is designed to inspire – with authentic, creative content that could only be on TikTok.
For brands, this opens an entirely new window of opportunity to create content that speaks to people, to invite the community to join in the conversation, and…to Make TikToks.