10 has announced that Episode One of The Bachelors Australia is available to stream now on 10 Play, a whole day before the show premieres on Channel 10.
This season, every episode will be available to stream on 10 Play the night before they’re broadcast on 10.
BVOD has proven to be a match made in heaven for The Bachelors Australia, with season 10 earlier in the year becoming the #1 commercial show on BVOD during its run as well as being 10 Play’s #2 show of the year.
Channel 10 knows the show’s demographics, and head of creative production and entertainment at Paramount Australia, Tamara Simoneau says the network is trying something different in order to capitalise on the strong BVOD audience they have gathered.
“We are chasing the audience where they are because this show really plays to the 18 to 49-year-old demographic. Superfans or anyone who is interested can stream brand new episodes of the show on 10 Play, the night before they’re broadcast on Channel 10,” she said.
“A huge portion of the audience is watching this show exclusively on 10 Play, so we are leaning into providing for that core audience and also appealing to those who want to binge and not wait each week for new episodes.”
For the first time in the show’s long-running history, the program was filmed in Melbourne and Simoneau reveals that the decision to set up shop in Victoria came from the drive to try something new every season.
“Victoria and Melbourne itself hasn’t really had a chance to shine, and this season is a real love letter to the city,” she said.
“As soon as viewers start watching, they’ll understand what I mean by ‘love letter’ and it just makes Melbourne look like the coolest spot in the world.”
Episode one is streaming now on 10 Play.
The Bachelors Australia premieres Sunday, December 3 at 7:30 pm on 10.