The Age and The Australian Financial Review (AFR) have both posted strong readership growth, according to the latest Total News Publishing figures released by Roy Morgan on May 19. The results are the first to incorporate Ipsos iris digital measurement data into the Roy Morgan Single Source.
The Age maintained its national lead over its main competitor, recording a total multi-platform readership of 5.23 million over the 12 months to March 2025. One in five Australians accessed The Age during this period, driven by its investigative reporting and premium lifestyle coverage.
Print readership for The Age‘s Monday to Friday editions rose to 280,000, up 12% year-on-year and 11% quarter-on-quarter. The Saturday edition climbed to 412,000 readers, a quarterly increase of 8%, while The Sunday Age saw a 9% annual gain to reach 383,000, in contrast to a decline for The Sunday Herald Sun.
Meanwhile, the AFR confirmed its status as Australia’s most read premium business title, with a cross-platform audience of 3.2 million. The masthead’s digital strength is reflected in the fact that 93% of its readers accessed content online. Print readership for the AFR reached 894,000 in the past four weeks.
The AFR’s weekday print edition posted its highest average readership in five years at 272,000. The Saturday edition also showed resilience, growing 6% year-on-year to reach 190,000. The AFR Magazine retained its lead among monthly business inserts, with 486,000 print readers, while Fin! Magazine posted 9% year-on-year growth, nearing the circulation of Wish.
Both mastheads contribute to Nine’s combined Total Publishing footprint, which now reaches 17.358 million de-duplicated Australians across print and digital.
The readership data was sourced from Roy Morgan Single Source with Ipsos iris integration, covering the rolling average for April 2024 to March 2025.