The Advertiser has combined lifestyle content and the latest real-estate listings into its new-look SAWeekend Magazine; creating the largest weekly glossy magazine in Australia.
The magazine, which is inserted into The Advertiser each Saturday from Saturday February 27, combines the features, entertainment columns and fashion, food, arts and travel sections South Australians were used to receiving already with the latest real estate news and listings that has been part of Real Estate Magazine, meaning readers will now experience two distinct magazines in one.
News Corp Australia’s editorial director SA, WA, NT and TAS, Mel Mansell said: “Combining the favourites from SAWeekend with the real estate section is the perfect weekend combination.
“This venture is of enormous benefit to our readers and advertisers. The format will deliver our premium content in a greatly enhanced gloss environment, present advertising in the most enticing manner and bring increased readership to both SAWeekend and the Real Estate Magazine.”
News Corp Australia’s regional director Ish Davies said “It’s a big vote of confidence in our business here in South Australia but also a powerful demonstration of the newspaper’s commitment to the state.
“Local and national advertisers will benefit because the new SAWeekend Magazine fills a gap in South Australia for a premium gloss weekly environment.”
SAWeekend launched on Saturday February 27 with its “Oscar issue” – giving a Hollywood makeover to South Australian celebrities.
To support the launch of the new magazine, a large-scale editorial and marketing campaign will be undertaken through owned print, digital and social assets and paid out of home and radio.