Tennis takes over: TV ratings Week 4, Summer survey

Nine the big improver, 10 holds on to audience best

Nine was the big mover and improver this week in TV ratings as it dominated the TV market.

Nine’s metro share for its combined channel offered was 33.7%, up from 26% in week 3.

Nine’s primary share surged from 15.8% to 26.1% week-on-week, a lift of 10.3 to make it a very clear #1 thanks to big audiences growing each night of the week for the Australian Open.

As the games got better so did Nine’s share. The tennis started on Monday with 22%, then it grew steadily across the week to 23%, 28%, 32% and finally 39.2% on Saturday.

The biggest tennis audience was for Nick Kyrgios’ Saturday five-set marathon with close to 1m metro watching the tennis early and late.

9Now is also seeing audience growth through the tournament to date with 73.1m live minutes consumed during the week – up 53% year-on-year.

See more detail about Nine’s Saturday night ratings here.

In a week dominated by tennis, Seven News primetime did well to rank #1 in each of the seven days.

Seven’s biggest evening audience was 530,000 for a session of Big Bash League during the week.

In breakfast, Sunrise continued to dominate despite Nine’s Today being able to broadcast from the Australian Open every morning and having access to the best overnight highlights.

Breakfast TV weekday averages 7-9am
Sunrise 271,000
Today 199,000

10’s share held up best week-on-week, albeit down a little, with the numbers dropping from 13.7% to 12.2% for the primary channel.

Across the week, I’m A Celebrity…Get Me Out Of Here! continued its strong performance in the demos, securing 8 of the top 10 spots in under 50s, 25 to 54s and 18 to 49s. The show continued to be summer’s #1 show and the #1 show in under 50s and all key age groups (25 to 54s, 16 to 39s and 18 to 49s). This season is also recording record commercial shares for the series.

The ABC’s best of the week was ABC News and then Back Roads.

On SBS the biggest crowd was attracted by Decoding the Pyramids.

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