Ten secures record number of commercial partners for Celebrity season 4

KFC, Isuzu UTE Australia, Captain Morgan and Nutra-Life are backing the show

Six key brands have signed up as partners for the fourth season of Ten’s I’m A Celebrity… Get Me Out Of Here!.

KFC, Isuzu UTE Australia, Captain Morgan and Nutra-Life are backing the show, which will broadcast live, five nights a week from South Africa.

“More companies have also partnered with the new season but cannot be named at this stage,” Ten said in a statement. MCN is Ten’s sale representative.

Tania Jones, national content and brand partnership director at MCN, said: “We’re thrilled to have achieved a record number of partners in 2018, all leading brands committed to working with premium content. One of the other key attractions is the program’s flexibility and seamless integration opportunities. Partners can rest assured their products are showcased in the best light, resulting in true business outcomes.”

Ten’s executive general manager for revenue and client partnerships Rod Prosser said: “The demand around I’m A Celebrity…Get Me Out Of Here! this year has been sensational and we’re thrilled that so many big names have aligned themselves with this truly brand-safe format.

“The family favourite program is one of our biggest properties and has grown its audience and commercial share each year, delivering fantastic results for our clients on a format they know works. Last year’s season launched to a total audience of 1.18 million, with the series average up 11% on 2016 and the Grand Finale up 37%. Online catch-up also soared 91% during 2017, with video views on tenplay up 101% year-on-year.”

The fourth season of I’m A Celebrity…Get Me Out Of Here! will premiere on 28 January at 7:30pm on TEN and WIN Network with comedian Julia Morris and Dr Chris Brown returning as hosts.

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