Mediaweek sat down with Foxcatcher's Varun John and Atlas AI's Andrew Molan to learn how agencies can make it work for them.
The promotion comes after a year of client growth wins.
The new system is curated as a support layer rather than a replacement for human trading expertise.
Peter Barry: 'We are empowering brands to reach audiences in a manner which prioritises privacy, while still driving meaningful performance.'
Foxcatcher has integrated data cleanroom functionality into WorldView to allow brands to upload their first party data securely.
"The partnership will deliver exceptional audience insights and marketing outcomes."
