We Are Social and Meltwater's Digital 2024 Australia report examines the country's digital, social and e-commerce landscape.
"Influencers and businesses alike need to review their practises and improve their compliance with the Australian Consumer Law."
Matt Morgan: "the widening gap between X and its user base will ultimately be its downfall"
"We have waved goodbye to traditional marketing with brands now itching their way onto social media feeds via influencers"
Ross Candido: "Seeing events like The Australian Women’s World Cup bringing the nation together and igniting change is hugely exciting"
The ACCC will publish the findings of this sweep once the results have been analysed
The platform's current brand value in 2023 is US$65.7 billion, according to Brand Finance’s annual Global 500
Armstrong also reveals his favourite campaign on the platform
TikTok is yet to be leveraged by marketers at the same rate as those well-established platforms
Hickey also spoke about how influencer advertising is taking over traditional formats
Despite looming economic uncertainty, the report shows social marketers are experiencing a defining moment
45% of the entire spend on influencer marketing in the United States will go to Instagram-based influencers in 2022
