Meltwater has shared its insights into the social media engagement of the 2023 Women’s World Cup.
Since the start of the year and up until the most recent collection of data (January 1 to August 17), the media monitoring company noted that there have been 6.22 million mentions so far this year.
The Meltwater data noted that the 20th of July saw a huge spike of 183,998 mentions across both broadcast and social media globally.
The US is topping the engagement rankings with the UK in third place at 313k mentions this year and Australia fourth with 306k.
Looking at the data from generated from Australia’s Matildas on social media for the last 30 days, there have been 818k mentions – equating to a 962% increase. Meanwhile, Meltwater noted that 176k of these mentions have been in Australia.
During Wednesday’s game against the Lionesses, Meltwater noted that there was a total of 7.55k mentions for The Matildas, with the highest spike at 9:20pm after Sam Kerr scored Australia’s only goal.
Ross Candido, vice president of Meltwater Australia & New Zealand, said: “Seeing events like The Australian Women’s World Cup bringing the nation together and igniting change is hugely exciting.
“With audiences spending more time on social platforms to connect and engage with these events, capturing the power of these conversations and understanding what’s sparking engagement is vital on both a national and global scale.
“As the nation rallies behind the triumphs and challenges of these remarkable athletes, tools with rich datasets like Meltwater are essential for capturing trust and loyalty of consumers,” he added.